Yes, you might ever see him on tv, and if you haven’t then lemme tell you, he’s a musician fyi. Been fangirling for him for about 5 years since I was 13. Found out yesterday that the fandom has been DISPERSED! Pretty surprising since I moved from the fandom about two years ago, and now these all are over. Though I’m not in this fandom anymore it feels like I’ve lost a family.
From my perspective, there’re some reasons why did this happen. The artist himself has out from his old label to get him “FREE”. Apparently he confess that his old label give him so many strict silly rules. He said that he can make any music that he wanted, make a performance that he wanted, and so on. Well, cody appeared in 2010 at the age of 13 with some Bieber’s shadow. Yup, the hair, music, backup dancers, fancy costumes in every performance. No wonder, lotta girl who need a new fresh thing are coming closer (I probably won’t say this at that time lol). Being popular in a shadow of someone else probably doesn’t make him that comfortable. I presume that he spoke to the label that he wanted his OWN music that time.
In 2012 his music are all changed, and so his appearance, it’s more HIM I think, although the dance and fancy performance are still there. A lot better I admit, me as someone outside the circle thought that he’s already found his vibe. But I was wrong, big wrong. After produce one more album in 2013 and a total silence in 2014, he decided to get out of the label in 2015. That was pretty shocked me and my screaming pals (read- fangirls). In 2015 he produced some music from a new label that let him go with his own choice. But the result is far from the expectation. Why? I expect here’s why. The consumers of him (and his music) for the first go are teenage girls, the new music that he produce are not a familiar friend for their ears. Different, nice, but still they prefer modern pop kind of things. And those dirty words and swearing doesn’t fit them, But gaining new listener with a total different type in a short time is not an easy task. or simply he make a music for the wrong consumer. That reason makes those teenage girls are one by one packed their bag and left the fandom.
As I grown up, and be a bit of a part of the industry, and also seeing more teenage heartrob doesn’t feeling right, I see the truth that all these time I was just crushing over a puppet doll, someone that doesn’t really exist, just a mask on someone else’s face. In this case we can’t blame anyone, the old label knows better about the business, turning a 13 years old chap to be dollars is a big opportunity, good for them, and good for him. Collect teenage girls as the consumers is an instant way to get more money, they are super enthusiastic, and won’t think deep. There’s nothing wrong about it that’s how the industry works. But as cody grown up he realized that he was turned into their doll, so he made his own decision, but unfortunately, still he didn’t understand well about the rough industry. So that’s what happened now. Oh, and what about me? Well I keep go on with my journey. In a new fandom that I also sure is a part of the industry’s drama.